From left to right: Liam Wade (Golfer), Jack Bevan (Musician), Lily Donaldson (Model), Josh Beech (Musician), Alex Pettyfer (Actor), Coco Sumner (Sting’s daughter), Agness Deyn (Model), Laura Fraser (Model), Martin Tomlinson (Singer) and Edie Campbell (Model)

Gone are the black and white Burberry ads from the days when Kate Moss fronted the advertising campaigns since the mid 2000’s. Now Christopher Bailey’s Burberry is all about the up and coming Brits.  The look is said to represent “a very colorful collection and a younger mood at Burberry,”

The campaign was photographed by Mario Testino and really has you asking, who are all these people and why do they all have just a myriad of different expressions on their faces?  This ad shows the fresh, young and vibrant side to Burberry.